TOC Conference: Using Social Media to Build Book Audiences

TOC Conference: Using Social Media to Build Book Audiences
by Calvin Reid -- Publishers Weekly, 2/11/2009 8:44:00 AM

An afternoon panel at the TOC focusing on book distribution and social networking captured the convergence of user-generated content, highly engaged and connected online communities and print-on-demand technology. The growth of social media—sites like Facebook, Twitter, MySpace and others—and their ability to aggregate huge numbers of consumers around a range of interests is both an online phenomenon and an opportunity for publishers.